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Why we love this deal

With this year’s Super Sunday broadcast coming up on February 8, you might be considering a last-minute TV upgrade so that you and the family can enjoy the big game on a large 4K ultra-high-def display. And why shouldn’t you treat yourself to a new television? Great features like high-dynamic range (HDR) with Dolby Vision, convenient smart-TV platforms, and quantum-dot technology have never been so affordable. Retailers like Amazon are offering some killer discounts on electronics right now, meaning you can get a fantastic-looking panel at a price you won’t believe.

For instance, the $400, 55-inch Insignia QF Series 4K Smart TV is on sale for only $230. That’s a savings of 43%, or a whopping $170 off the usual list price. It’s been awarded over 570 five-star ratings at Amazon since its 2025 launch, and it comes with a one-year manufacturer’s warranty to help put your mind at ease if the thought of ordering a TV online still makes you nervous.

Insignia 55-Inch QF Series 4K QLED Smart Fire TV with Alexa, $230 (was $400) at Amazon

Why do shoppers love it?

This stunning 55-inch display boasts a 4K UHD resolution — that’s four times the pixels of your old HD television — with quantum-dot technology and direct LED backlighting for precision contrast, unbelievable brightness levels, inky blacks, and vivid colors by way of Dolby Vision HDR processing. The TV also has Dolby Atmos spatial audio for compatible media like modern video games, shows, and certain movies. This TV boasts more than enough features to display the big football game (and much more) with fast speeds and vivid detail. 

The screen has a refresh rate of 60 Hz, which may not be the best for gaming compared to a PC monitor, but that’s also true of 4K resolution for a lot of users, and if you care about high-end gaming performance for things like multiplayer shooters, you’re likely playing on a monitor already.

The Insignia QF Series offers Apple AirPlay, Bluetooth and Wi-Fi connectivity, and three HDMI inputs, so you’ll have plenty of convenient ways to connect and enjoy all your favorite devices and media libraries. You can use Amazon Alexa voice commands with it, if you like, and the Fire TV Smart OS brings all your favorite streaming apps into one easy-to-navigate software library.

Related: Amazon is selling a $130 pair of noise-canceling wireless headphones for only $40

Details to know

  • Display panel: 55-inch 4K UHD QLED with a 60 Hz refresh rate.
  • Connectivity: HDMI (with eARC), Bluetooth, and Wi-Fi.
  • Operating system: Fire TV Smart OS.

This model has already sold more than 300 times in the past month, and at such a great price, that number is sure to skyrocket as Super Sunday approaches. If the 55-inch doesn’t meet your needs, it’s also on sale in the 65- and 75-inch sizes as well, at various prices. Even if you choose to go with a larger size, you’ll still only spend a maximum of $430, which is a stellar price for such a large TV.

“This is a fantastic TV. I’m really happy with everything,” wrote one reviewer. “I didn’t think we’d get this kind of quality for the price we paid — it’s pure magic. Delivery was quick, assembly and mounting was easy. If you’re looking for really high-end blacks and sound, maybe get yourself a Samsung for 10 times the price. Until then, you’ll love this one.”

Shop more deals 

  • Amazon Fire TV 55-Inch Omni QLED, $520 (was $590) at Amazon
  • TCL 65-Inch Class T7 Series, $600 (was $700) at Amazon
  • Hisense 65-Inch U6 Series, $530 (was $848) at Amazon

Ready for the big game this year? For a limited time, you can save $170 when you upgrade your TV with the unbeatable value of the Insignia 55-Inch 4K QLED Fire TV at Amazon.